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Matsumoto
  • Matsumoto Castle

    One of four castles listed as National Treasures in Japan, Matsumoto Castle is more than 400 hundred years old and is easily accessed in the center of the city

  • Nakamachi Street

    The former main shopping street associated with Matsumoto Castle, this historical street retains a traditional atmosphere due to preservation of its old storehouses

  • Kamikochi

    One the most renowned destinations in Japanese mountaineering culture, Kamikochi is famous for its pristine nature and sacred highlands

  • Matsumoto Museum of Art

    Matsumoto is the birth place of Yayoi Kusama and the best place to view her artwork is the city's Museum of Art

  • Japan Ukiyo-e Museum

    The museum houses the largest private collection of one of Japan's most distinctive art styles, ukiyo-e (woodblock prints)

AREA MAP

Google Map

Matsumoto

Famous for its historical importance, cultural treasures and nearby natural splendors, Matsumoto is the perfect destination for visitors who want to explore the beauty and rich tradition of central Japan. You can experience the atmosphere of samurai-era Matsumoto Castle before strolling along the nearby historical shopping streets including Nakamachi and Nawatedori, more commonly referred to as "frog street", where you'll encounter all types of frog-themed gifts and knick-knacks. While Matsumoto enjoys a long and rich history which makes it an ideal destination for history buffs, it is also a youthful and lively city with a strong arts scene stemming from prominence of the city's Museum of Art and hometown of Japan's most famous contemporary artist, Yayoi Kusama.Matsumoto is also used as a gateway to the surrounding mountains of the Northern Japanese Alps. Nestled deep within the mountains, Kamikochi is a popular destination for hikers and a sacred place of mountain worship given its grand scale, pristine nature, and numerous natural 'onsens' (hot springs). Soaking in the milky white water of the mountain pools is a unique and unforgettable experience, with spiritual significance for many Japanese.

GENERAL INFORMATION

  • 15 Things To Do In Matsumoto

    There are tons of things to do in the Matsumo...
  • 20 Things to Do In & Around Azumino

    Located within three hours of Tokyo,&nbs...

ACCESS

  • How to Get to Matsumoto

    As home to one of Japan’s last remaining...
  • How to Get to Azumino from The Snow Monkey Park

    There is more than one way to get to the Azum...
  • Local Transportation in Azumino, Hotaka in The Matsumoto Area

    So, you’ve made it to Azumino, the gateway to...

TOURS

  • 1-Day Matsumoto Castle & Local Food Experience Tour

    Highlights:   Experience Japan and N…
  • 1-Day Tour: Matsumoto Castle & Kamikochi Alpine Valley

    Highlights Visit Matsumoto Castle – one o…
  • [SEPT 27 ONLY] 1-Day Tour: Snow Monkeys & Local Ofune Festival In Nagano

    Highlights Witness one of Nagano’s most u…
  • [SPECIAL EVENT] Takato Castle Park Cherry Blossom Tour

    *Due to restrictions in place to prevent t…
  • [AUG 14 ONLY] 1-Day Tour: Azumino Fireworks Festival & Snow Monkeys

    *Due to restrictions in place to prevent t…
  • 2-Day Snow Monkey Tour: Nagano To Takayama via Matsumoto

    Highlights Explore Zenko-ji – a Nat…
  • 2-Day Private Tour: Matsumoto Castle, Nakasendo and Countryside Azumino

    Situated between Matsumoto and its famous …
  • [START FROM MATSUMOTO/AZUMINO] Private Snow Monkey Tour

    Best known for its near-400 year old castl…

HOTELS

  • Matsumoto Area

    There are three main accommodation loca…
  • Hotaka Onsen-kyo

    Hotaka Onsenkyo is Azumino’s hot spring…
  • Kamikochi Area

    Kamikochi is one the highlights of visi…
  • Norikura Kogen Area

    Norikura Kogen or the Norikura Highland…
  • Shirahone Onsen Area

    Located nearby Mount Norikura and Kamik…

ACTIVITY

  • Matsumoto Castle

    As a registered National Treasure, Matsumo…
  • Kamikochi

    Located approximately 50km to the west of …
  • Daio Wasabi Farm

    Located in the beautiful region of Azumino…
  • Hotaka Onsen-kyo

    Hotaka Onsen-kyo is a small ‘onsen’ (hot s…
  • Fruit-picking in Azumino

    Azumino’s climate is excellent for growing…
  • Hike Across the 'Roof of Japan' on the Northern Japan Alps Mountain Trail from Azumino

    The Northern Japan Alps, also known as the…
  • Cycling in Azumino

    Cycling is not only one of the best ways t…
  • Mount Norikura & Norikura Kogen

    Within easy reach of Kamikochi, Mount Nori…
  • Shirahone Onsen

    Lying nearby the popular destinations of M…
  • Nakamichi Street

    Located between JR Matsumoto Station and M…
  • Nawate-Dori (or Frog Street)

    Matsumoto’s Nawate-dori shopping street is…

EVENT

  • Ofune Matsuri (ship festival)

    Sep 26 - 27

    A unique festival with ship shaped…
  • Azumino Fireworks Festival

    Aug 14th

    *Due to restrictions in place to p…
  • Azumino Kamiakari

    Dec-6 to Dec-8

    Held every year in the early cold …
  • Matsumoto Craft Fair

    Last Saturday and Sunday of May

    May is known as the Month of Craft…
  • Tatsuno Hotaru (Firefly) Festival "Japan's fireflies dance"

    Mid-June

    The Tatsuno Hotaru Festival (辰野ほたる…
  • Matsumoto Bon Bon

    First Saturday of August

    Matsumoto Bon Bon is a music festi…

BLOG

  • #TRAVELTOMORROW: Relax & Renew in the Hot Springs of Central Japan

    When planning your travel in Central ...
  • #TRAVELTOMORROW: Clean Green & Healthy – Discover Central Japan

    When researching and planning a visit...
  • #TRAVELTOMORROW: Clean Green & Healthy – Accessing Medical Assistance in Japan during COVID-19

    In anticipation of the borders openin...
  • #TRAVELTOMORROW: Clean Green & Healthy – Choosing your Accommodation in Japan

    When considering your future travel t...
  • #TRAVELTOMORROW: Clean Green & Healthy – When Can I Travel to Japan & is it Safe?

    At the time of writing, entry to Japa...
  • #TRAVELTOMORROW: Clean Green & Healthy Japan

    As announced in our recent blog, our ...
  • Snow Monkey Resorts Update: Introducing our Dedicated COVID-19 Information Pages

    In response to the ongoing impact of ...
  • #TRAVELTOMORROW: Plan Your Visit to on of Japan’s Most Stunning Natural Landscapes

    Nestled high in the Chubu Sangaku Nation...
  • 2020 Nagano Cherry Blossom Forecast

    Known as 'sakura', cherry blossoms are s...
  • ESCAPE TO THE COUNTRY & DISCOVER THE TRUE NATURE OF JAPAN: INTRODUCING OUR 2-DAY PRIVATE TOUR TO AZUMINO, NAGANO

    Located within three hours of Tokyo, A...
  • RECOMMENDED FIREWORKS FESTIVALS IN NAGANO

    You can't say that you have experienced th...
  • ESCAPE TO THE COUNTRY & ENJOY THE BEST OF JAPAN THIS AUTUMN! BEST DAY TOURS FROM TOKYO DURING THE RUGBY WORLD CUP 2019!

    The world will turn its focus to Japan...
  • NAGANO’S BEST SPRING/SUMMER TOURS! COMBINE TOURS & CREATE YOUR OWN MULTIDAY PACKAGE!

    As Nagano’s No.1 tour operator, Snow M...
  • RECOMMENDED TRAILS IN NAGANO PART 1: MOUNTAIN TRAILS

    Here in Nagano during the the month of...
  • CYCLING THROUGH RURAL AZUMINO TO MATSUMOTO CASTLE!

    As mentioned in the recent cherry blos...
  • FIVE RECOMMENDED CHERRY BLOSSOMS SPOTS IN THE MATSUMOTO-AZUMINO AREA IN NAGANO

    Are you arriving in Japan too late to see ...
  • 2019 NAGANO CHERRY BLOSSOM FORECAST

    Spring in Japan brings beautiful weath...
  • INTRODUCING AZUMINO: 15 THINGS TO DO IN NAGANO’S NEXT MUST-VISIT DESTINATION!

    Nagano is home to most of Japan's highest ...
  • 9 Things to Do in NAGANO This Winter

    We are now officially into winter and wh...
  • How To: Getting to Nagano from Tokyo by Shinkansen

    When heading to Nagano from Tokyo, the s...
  • INTRODUCING OUR NEW 2-DAY SNOW MONKEY TOUR: NAGANO TO TAKAYAMA via MATSUMOTO

    Nagano and the surrounding regions that ma...
  • INTRODUCING OUR NEW SNOW MONKEY WINTER TOUR FROM HAKUBA!

    Snow Monkey Resorts is excited to anno...