Iiyama & Madarao Area
A convenient stop on the Hokuriku Shinkansen line running from Tokyo to Kanazawa via Nagano, Iiyama is a quiet rural town most often used as a transit point for visitors heading to nearby Nozawa Onsen Snow Resort and Madarao Mountain Resort.
Iiyama and the surrounding area receives a large amount of snow each winter, at which time the town becomes busy with visitors heading to the resorts or staying in town to enjoy the Kamakura and Snow Sculpture Festival each February.
Iiyama has a limited range of accommodation while nearby Madarao is home to a range of accommodation including a couple of larger hotels and multiple ski lodges. Often family-run and very welcoming, visiting Madarao is most popular in winter when its ski resort draws both Japanese and international visitors, while through spring, summer and autumn it is increasingly becoming well-known for its hiking, mountain-biking and autumn leaves.
Visitors headed there in winter can check-out our ‘Madarao Mountain Resort’ page for everything you need to know.