As the world responds to the challenge of COVID-19 and resulting disruption to global tourism, we must seek a return to balance and travel practices that are safe, enjoyable and rewarding. Three simple words now define what matters most – Clean, Green & Healthy – and allow you to plan your travel in Japan with peace of mind.
As a country known for its cleanliness, Japan is well-placed to respond to the challenges we face today. From a young age, Japanese are taught to clean and care for their environment – a practice aligned with the Shinto and Buddhist beliefs that cleaning is a spiritual act, essential to maintaining harmony in the world. Building upon that principle, we believe that with the hygienic management of resources, enjoyment of outdoor activities and promotion of traditional lifestyle practices, we can step into a more rewarding world of travel.
When choosing the services and products you can trust, these three principles define what matters most:
CLEAN: hygienic practices and social distancing are followed in order to prevent the spread of contaminants such as COVID-19 and ensure a safe travel environment.
GREEN: outdoor destinations and activities in natural environments that allow adequate space to enjoy your travel.
HEALTHY: experiences that enhance your understanding of Japanese culture, connect you to local communities and promote traditions that encourage a positive and balanced life.
We rate the ability to meet those expectations with four key measures:
Strict hygiene and cleaning standards are followed to ensure that shared spaces are free of contaminants and guests can enjoy a safe travel experience.
Measures are in place to ensure guests and staff maintain appropriate social distancing and when required, use personal protection equipment.
Visitors can enjoy open and natural landscapes through outdoor activities and experiences that connect visitors to the community and the essence of the region.
Promotes practices, values and products that support a balanced, rewarding and healthy lifestyle.
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