Visit Yuzawa & Niigata – Central Japan’s Legendary ‘Snow Country’
  • Visit Yuzawa & Niigata – Central Japan’s Legendary ‘Snow Country’


    Lying to the northwest of Tokyo, the small hot spring town of Yuzawa has a big reputation. Fondly known as ‘yukiguni’ or ‘snow country’, the area in and around Yuzawa was brought into the national consciousness with publication of Yasunari Kawabata’s novel ‘Yukiguni’ in the 1930s.


    Set in Yuzawa, the town and surrounding landscape – a place of extremely heavy snowfall in winter – help shape one of Japan’s most classic novels and do this day, many Japanese travel to the snow country based purely on their appreciation of the book.


    As a convenient stop on the Joetsu Shinkansen Line running from Tokyo to Niigata, Echigo-Yuzawa Station lies in the centre of town and connects visitors to many fantastic attractions and activities in the area.


    Our ’15 Things To Do In Yuzawa & Niigata’ page introduces the region and some of its best highlights including skiing and snowboarding in winter along with its many ‘onsen’ (natural hot springs) and ‘ryokan’ (traditional guesthouses).


    Outside of winter, Yuzawa’s Naeba Ski Resort plays host to Fuji Rock – Japan’s largest music festival – while the increasingly popular Echigo-Tsumari Art Field takes places over a vast area stretching to the rural enclaves of Matsunoyama, Tsunan and beyond.


    Autumn is an equally great time to visit, as the region is awash with colour. Multiple mountain ropeways and the beautiful region of Akiyamago are some of the best spots to enjoy autumn leaves in Central Japan.


    Since last week, from  August 20th onward, many shinkansen tickets are being discounted by 50% – an offer which also applies to the Hokuriku Shinkansen and Tokaido Shinkansen lines, and is expected to run until at least the end of March 2021. To take advantage of this offer, you simply need to register through Japan Rail East’s website and follow the directions to book and collect your tickets.


    So time to get planning! For our friends overseas, discounted shinkansen tickets are expected to continue until next year. While the borders remained closed at this time, we hope that you will also be able to take advantage of the discounted travel and return to Japan as soon as possible.


    This information is provided as part of our ‘Clean Green & Healthy’ campaign, allowing you to plan and book your future travel to Japan with peace of mind.


    Blessed with some of Japan’s most pristine and beautiful natural landscapes, Central Japan is the perfect place to escape the congestion of the city and the worries of daily life, and get back to your true nature.

    Snow Monkey Resorts: Nagano’s No.1 tour and charter operator

    When planning and booking your trip to Central Japan, it’s important that you can do so with confidence that your intended destinations will be both enjoyable and safe.


    As Nagano’s No.1-rated tour and charter operator, we offer a range of services including group tours, private tours and private charters to help you get the most out of your time in the region.


    We can arrange transport to and from any destination in the region, with a customised itinerary to suit your travel needs. Our drivers and vehicles are fully certified, allowing us to transport you to and from any destination.


    Vehicles are fitted with a protective screen – separating the driver from passenger and luggage area – and our drivers wear protective masks, allowing you to move between your destinations in comfort and safety.


    We can arrange both private tours with an English-speaking guide or a private charter, including a private vehicle and driver but without a guide. We’d love to be part of that experience and help you discover even more!

    Why choose us?

    Awarded a 2019 TripAdvisor Travelers’ Choice Award for our 1-Day Snow Monkeys, Zenko-ji Temple & Sake Tour – recognised as one of the Top 10 Experiences in Japan – we have the local knowledge and experience to help you get the most out of your time in Nagano.

    Got a question about visiting Central Japan? Feel free to contact us at and let’s get planning together!